Evidence before assumptions.
Start with relevant product information, market context and a clear business question.
About Santo Novo
International in perspective.
Personal in practice.
Santo Novo Partners is a Miami-based boutique advisory connecting food and consumer products, businesses and markets across the Americas.
Why Santo Novo
Product insight belongs
in the commercial conversation.
A sourcing decision changes the product. A product decision changes its market potential. A market-entry decision changes the partners a business needs.
Our role is to connect these decisions. We combine product evaluation, sourcing insight and commercial development to help businesses make informed choices and take practical next steps.
Francisco Sarria
Managing Director
The partner behind
the work.
Francisco Sarria leads Santo Novo Partners. He brings more than 15 years of international experience in business development, partnerships, trade promotion and commercial strategy across the United States and Latin America, including Mexico. His professional background includes The Coca-Cola Company and ProColombia. Through Santo Novo Partners, he advises clients including U.S. food distributors Iberia Foods and Bia Foods. These client relationships inform his understanding of distributor priorities in product evaluation, sourcing and market development.
At Santo Novo, that perspective informs the way we evaluate products, develop supplier relationships and prepare businesses for new commercial opportunities.
Francisco stays directly involved in each engagement—from understanding the challenge to defining priorities and supporting the next conversation.
Connect with FranciscoOur working principles
Relationships with purpose.
Look for alignment between what a business offers and what its prospective partners need.
Recommendations you can use.
Make priorities, responsibilities and next steps clear enough to move the work forward.
Our headquarters · Miami, Florida
Based in Miami.
Connected to the Americas.
Our home base brings a U.S. market perspective to our work with food and consumer businesses across Latin America.
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