Product & Sensory Intelligence
Understand how your product compares and what to improve.
Explore this serviceFood & CPG advisory · Miami
From product to market,
across borders.
We help food brands, manufacturers and trade organizations evaluate products, source with confidence and develop commercial opportunities across the U.S. and Latin America.
Product intelligence. Commercial perspective.
Miami basedInternational perspective
U.S. + Latin AmericaConnected markets
Food & CPGSpecialized focus
15+ yearsInternational experience
The people behind the perspective
Good decisions begin
with a real conversation.
The Santo Novo perspective
A good product is
only the beginning.
Growth across borders takes an understanding of the product, the people behind it and the market it needs to reach. We bring those perspectives together.
As a boutique advisory based in Miami, Santo Novo Partners works with businesses and institutions to turn complex product and market questions into decisions they can act on.
Meet Santo NovoOur services
Three perspectives.
One commercial purpose.
Sourcing & Supplier Development
Find products and partners that fit your business.
Explore this serviceMarket Entry & Commercial Development
Build a focused path into the U.S. market.
Explore this service
Closer to the product
Product insight, grounded in the details.
A structured product comparison helps turn observations into clear business decisions. We connect that evidence with your sourcing and market priorities.
Discover our approachHow we work
A clear process.
A practical way forward.
Understand
Start with your product, business priorities and the decision you need to make.
Evaluate
Bring together product evidence, market research and commercial context.
Connect
Identify suppliers, buyers and partners aligned with the opportunity.
Execute
Turn recommendations into next steps, focused outreach and follow-through.
Francisco Sarria
Managing Director
Personal commitment
International perspective.
Direct involvement.
Francisco brings more than 15 years of international experience in business development, partnerships and trade promotion. His professional background includes The Coca-Cola Company and ProColombia. Through Santo Novo Partners, he advises clients including U.S. food distributors Iberia Foods and Bia Foods.
Clients work directly with the person shaping the strategy and moving the work forward.
Meet FranciscoWho we work with
Across the food & CPG ecosystem.
Food & CPG brands
Manufacturers & producers
Importers & distributors
Retail & sourcing teams
Trade promotion organizations
Binational chambers & institutions